WOW by Archie Proudfoot
Archie Proudfoot uses the techniques and the aesthetics of traditional signage to explore our relationship with language. He subverts expectations, using cheeky phrases and coloring against a traditional background to play with our emotional response to words. Proudfoot shows us that letters can be art, and that all art can use a bit of irreverence and edge. This five-layer hand-pulled screen print with gold luster is particularly eye-catching.
Size: 22 x 22 inches
Framing: Full bleed with black wood frame.
Second limited edition print of 30. Signed and numbered by the artist, 2021.